Film and photography with real people — employees, leaders, customers, advocates. We bring the ideas, the editorial experience, and the direction to make the work feel genuine rather than produced.
You need candidates to believe the culture before they apply, and employees to recognise it once they're in.
You need people to understand what is shifting, why it matters, and see themselves in it — without being sold to.
You have made a claim — about inclusion, service, or impact — and need human evidence that makes it credible under scrutiny.
You need real people to carry a campaign without making them feel and look like they were used as props.
Public health campaigns used in UK Parliament. Institutional work for the Ministry of Defence. Social campaigns reaching 37.5 million views. A PM Society Award. Editorial work in The Sunday Times and Harper's Bazaar.
We’ve photographed Angela Merkel in Berlin. We’ve worked with ministers, generals and chief executives, and in the minefields of Iraq. People always ask what these people are like in front of the camera. The honest answer tends to disappoint: uncomfortable. All of them. Media training doesn’t fix it. Neither do decades of press conferences. A […]
For years, brands decided what “genuine” looked like. It was written into guidelines, checked in approval rounds and shot by crews who knew exactly what the brief wanted. Audiences went along with it because they had nothing to compare it with. Generated imagery has changed that, though not in the way most people assume. People […]
Most brand films are briefed around messages. Success means those messages came across clearly, on brand and on budget. By that measure, plenty of corporate content does exactly what it was meant to. Then it goes live, and very little happens. The film was signed off and published. But it didn’t change how anyone felt […]
Tell us the outcome you need: trust, recruitment, press, internal change, campaign.
Why we are trusted with real people and sensitive work
Why we are trusted with real people and sensitive work
